Crankbait vs. Jerkbait with Bill Lowen

Crankbait vs. Jerkbait with Bill Lowen

When the bite is on, knowing when to use each type of lure can increase your success throughout the year. Jerkbaits, flat-sided and square bill crankbaits all have their time and place and each can outperform the others at times. Bassmaster Elite Series pro Bill Lowen...
What, When, Why and How – Fall Crankbaits with Bill Lowen

What, When, Why and How – Fall Crankbaits with Bill Lowen

Fall is on the way, as the leaves begin to change Elite series pro Bill Lowen explains when to throw the IMA Square Bill. The best rod, reel and line choices to get the most out of this set up.  Bill also talks about where to throw it and the best way to choose the...
“What, When, Why and How” with Bill Lowen

“What, When, Why and How” with Bill Lowen

We are kicking off a new video series with Elite Series pro Bill Lowen called “What, When, Why and How”. Segment one comes to you from ICAST 2016 and Lowen was excited to show us the Dollar Bill Crankbait. If you want to become a better fisherman you need...
Lure Parts Online Teams Up With Elite Angler Bill Lowen

Lure Parts Online Teams Up With Elite Angler Bill Lowen

(Springfield, IL – February 24, 2016) – Bassmaster Elite Series angler Bill Lowen just can’t leave well-enough alone. And if you share his passion for catching bass then that’s a good thing for you. Lowen is a habitual tinkerer. The premise is that there isn’t...
Bill Lowen’s Punch Weight

Bill Lowen’s Punch Weight

Here is a look at the new REINS punch weight, Bill Lowen credited this set up for his success on Lake St. Clair in the Bassmaster Elite Series Tournament. Keep up with Bill on his Facebook page.See the full REINS line up...