What, When, Why and How – Fall Swimbaits

What, When, Why and How – Fall Swimbaits

We sat down with Elite Series Pro Bill Lowen last week at Mille Lacs Lake and talked fall swimbaits. Bill was happy to explain his swimbait of choice, the rod and reel he uses to fish it and the when and why part, The Opti Shad is a versatile offering your going to...
“What, When, Why and How” with Bill Lowen

“What, When, Why and How” with Bill Lowen

We are kicking off a new video series with Elite Series pro Bill Lowen called “What, When, Why and How”. Segment one comes to you from ICAST 2016 and Lowen was excited to show us the Dollar Bill Crankbait. If you want to become a better fisherman you need...

How Lowen Fishes It

Bill Lowen introduces the Opti Grub from Optimum Baits. Bill explains a couple different fishing options including the way he likes to throw it. Get the Opti grub...

Approaching Laydowns with the ima SquareBill

When Bill Lowen and the ima engineers developed the shallow-diving Square Bill crankbait to be the ultimate heavy cover grinder, they made it as snag-free as any lure with two sticky-sharp trebles can be. As a result of its unique design, it comes through rock, wood...

Worming the Shaker

Bill Lowen doesn’t like to talk about it on tour, but one of the best ways to fish a crankbait is not to burn it, or retrieve it a moderate pace, or even take it for a slow stroll. When pressured fish want a hard bait, but won’t bite when it’s just proceeding forward...

Lowen’s Lure Selection

Bill Lowen shares the baits he used this past week at the Bassmaster Elite Series tournament on Table Rock. Get all of Lowen’s tackle here. SFT Green Top Sporting Goods Hi’s Tackle Box See more from Table Rock here. “They Said It” Cliff Notes:...