Dan and Will of Bassaholics (middle & right) are finally offering the bass fisherman an entire line of stylish and tasteful apparel for the true fishing addicts.  No longer is it necessary to wear beat up clothes when out on the water, pick up some authentic Bassaholics gear and represent your passion and sense of style.  Looking good doesn’t mean you’ll catch fish, but it couldn’t hurt!


Will shares his wealth of knowledge with Andrew, an ambassador of the next generation of Bassaholics.



Matt Servant shows us his newest masterpiece, his hard bodied bluegill.  Featuring the same detailed and lifelike finishes and paint schemes as his super popular soft bodied bluegill swimbaits, Matt’s new hard bait is sure to cause some commotion when big fish try to eat it.  Hooked Up Tackle will be one of the few stores to receive super limited quantities of this piece of bass fishing artwork.

Also new for 2009 are two series of Swimbait specific rods designed by Matt Servant.

They feature:

*Extra guides for longer casts and durability

*Fuji Alconite guides throughout

*Fuji Reel Seats throughout

*Expandable/contractable handles

*Available up to 9′ long

*Designed for today’s large baits

*tTech Microweave graphite is the highest quality graphite available today.

The “Swimbait Series” will retail for $199.99, while the “Signature Swimbait” series will retail for $299.99.

Phenix Rods


Phenix Rods Pro-Staffer John Perkins shows off the new Phenix line of rods, apparel as well as his radiant smile.  The “Black Diamond” series are the signature line of rods from Phenix and start at a retail price of $259.99.  These blanks are incredible strong, light, and sensitive.  Also new from Phenis is the “Ultra MBX” graphite rods which will start at $229.99.  Look for this revamped rod company to make some noise in 2009 as they re-enter the high end bass fishing rod market.