Christie Caps Tennessee River with Yamaha Power Pay

Christie Caps Tennessee River with Yamaha Power Pay

Jason Christie leaned on his power fishing prowess at the Bassmaster® Elite on the Tennessee River to catch enough skinny water largemouth to finish in fifth place, and capped his weekend with a $2,500 bonus from Yamaha Power Pay. This is Christie’s first year running...
Pure Fishing to Buy Plano

Pure Fishing to Buy Plano

COLUMBIA, S.C. (March 15, 2021) — Pure Fishing Inc., the world’s largest fishing tackle company, today announced that it has entered into a definitive agreement to purchase Plano Synergy Holdings Inc. The purchase will include Plano Synergy’s 15 preeminent brands,...
EUFAULA, Alabama – Soukup Wins Wire-to-Wire

EUFAULA, Alabama – Soukup Wins Wire-to-Wire

Taking the inaugural NPFL event wire-to-wire, John Soukup took the lead day 1 with 20-pounds, 12-ounces and never looked back. He followed up that haul with a 20-pounds, 2-ounce limit on day 2 and even with the toughest day of the week coming on the final day, Soukup...
3rd Place Earns John Cox Bonus Bucks

3rd Place Earns John Cox Bonus Bucks

John Cox is no stranger to making bass fishing headlines. Whether he’s winning tournaments, testing out head turning hair-dos, entering every professional bass fishing tournament known to man, or cashing another $3,000 of Toyota Bonus Bucks, Cox is always appearing in...