BE Best Footwear

In our search for the best rods,reels,lures and line we ran across the coolest footwear at ICAST 2014. The Olukai flip flop has a few features that set it a part from all the others on the market. Find out what they are here.

Best Hard Bait at ICAST

There were plenty of new baits featured at the 2014 ICAST show last week and this one caught our eye along with everyone else. The SPRO BBZ 1 Rat is going to be a must have. Check out all the features with SPRO lure designer Bill Siemantel.

BE Clothing Pick

The buzz around ICAST was about this new performance clothing line, HUK. We just had to go check it out and were very impressed, not only does the HUK line up look good it provides all the performance you will ever need for a long day on the water. It’s coming...

Livingston Lures’ New WALK N POP 77: Perfection in a Popper

ORLANDO, Fla. – “Perfect” is a dangerous word, and one used all too frequently in the world of bass baits. In the case of Livingston Lures’ new WALK N POP 77, though, it’s fitting. Just ask one of the most notorious (and knowledgeable) popper anglers in the world....