at 2010 Australian Fishing Tackle Trade Show

2010 has been successful for SEBILE with a total of eight industry awards won at major trade shows in Australia, the United States and Europe

Gold Coast, Australia, August 17, 2010 — SEBILE has won an unprecedented four awards at AFTA, the Australian Fishing and Tackle Association’s trade show held from August 14-16, 2010 on Australia’s Gold Coast, including Best Hard Lure for its Koolie Minnow BRL Big Round Lip, Best Soft Lure for its Magic Swimmer Soft, Best Terminal Tackle for the SEBILE Soft Weight System, and Best Medium Stand for its booth with casting length lure demonstration tank. No company or brand has ever won four awards at this show before.

The three winning tackle products are:

Koolie Minnow BRL Big Round Lip. A hard plastic, long-bodied lure. The favorite of almost every angler who has ever tried one, the BRL rolls side to side, generating a zigzag action that’s terribly exciting to predators and draws fish from great depths and distances. Available in three sizes and in regular, Full Wire Reinforced and ultra-strong Salt & Sun strengths for all medium to large fish. The BRL is one incredible lure you won’t find anywhere else, and it catches fish when nothing else does.
Magic Swimmer Soft. A durable jointed soft lure that swims as good as a real baitfish, plus it can be rigged weedless and snagless to go where ordinary lures can’t. It comes pre-rigged with the SEBILE Soft Weight System or may be used with a variety of popular hooks, jigs and rigs. Comes in four sizes to appeal to most predators in fresh or saltwater.
Soft Weight System. Tungsten gum rubber weights that are environmentally-friendly and may be re-used multiple times. Weights hold in place where positioned on SEBILE’s custom-made hook. Easy on/off allows on-the-water adjustments to fishing conditions. Change position to give a lure different falling and swimming actions. Hooks are ultra-sharp, ultra-strong and made to the highest precision hook standards with durable, corrosion-resistant finish for fresh or saltwater.
Speaking from the Australian Fishing Tackle Trade Show floor upon accepting the four awards, company founder, CEO, lure designer and legendary angler Patrick Sebile said, “Ever since I was a little boy, I have always dreamed of having my own lure company. Yet never have I imagined winning so many awards or being so popular with the media, retailers and shopkeepers who voted for SEBILE in Australia and the outdoor writers, editors, wholesale buyers and retailers who voted for us at EFTTEX and ICAST. To each of you, I dearly thank you for helping make the success and reality of SEBILE surpass even my wildest dreams. And I really want to thank Claire and Damon Olsen as well as every one at Nomad Sportfishing, my distributor in Australia, for the wonderful support they bring to me to make the SEBILE brand introduction in Australia such a success. Thank you so much!”

SEBILE has won awards at all three of the world’s major international tackle trade shows in 2010.

In June 2010, Sebile became the first brand on record to win three awards at EFTTEX, the European Fishing Tackle Trade Exhibition in Valencia, Spain with Best Hard Lure for its D&S Crank, Best Metal Lure for its Pro-Shad Spinnerbait and Best Terminal Tackle for the SEBILE Soft Weight System.

In July 2010 at ICAST, the International Convention of Allied Sportfishing Trades in Las Vegas, Nevada, SEBILE won the Best Terminal Tackle award for the SEBILE Soft Weight System.

Including the eight awards in 2010, SEBILE has a grand total of eleven industry awards within the past three years.

At ICAST in 2009 in Orlando, Florida, SEBILE became the first company in ICAST’s 41 year history to win both hard and soft lure categories, including Best Soft Lure for its Magic Swimmer Soft and Best Hard Lure for its Spin Shad.

At EFTTEX in 2008 in Rome Italy, SEBILE won Best Hard Lure for its Stick Shad Blood Red series.

AFTA, ICAST and EFTTEX Best of Show awards are the highest level of achievement and recognition possible within the international fishing tackle trade.

What is most remarkable is that SEBILE USA (located in Palmer Lake, Colorado) has only been in business for four years, since 2006. To win eleven of the industry’s most highly-coveted awards in such a short time is exceptional and unprecedented.

About SEBILE Innovative Fishing

SEBILE is not a typical company that produces common styles or copies currently popular tackle as others in the industry do; but SEBILE researches, tests and offers anglers unique products that are one-of-a-kind. One of SEBILE’s trademark methods to activate SEBILE lures is to design for water turbulence that lets them mimic aquatic life, move naturally and be sensed by fish due to these turbulences. Innovative shapes never seen before are also trademarks of SEBILE lures. They are quite different than the common industry standard shapes because they’re designed to truly “speak” to the fish more than to the angler, and that is a big part of the success that SEBILE baits have had in the short time the company has been in business.

SEBILE lures are designed for all predator species, for the biggest to the smallest, from top to bottom, anywhere you fish in fresh or saltwater, there are SEBILE lures to match the size and strength of the species you plan to catch, to match your fishing gear, methods, the conditions and environment..

Headquartered in Palmer Lake, Colorado, SEBILE has product distribution in over forty countries.

Patrick Sebile is CEO, founder and product designer. Patrick has landed over 600 species of fish in fresh and salt water in 63 countries. He has developed the company’s entire product line of sportfishing tackle based on his vast experience, including designing fishing products for over twenty years for other major tackle companies prior to founding his own company in 2006.

For more info, product-specific press releases and print-ready photos of SEBILE’s s award-winning new products, visit:

Also visit the AFTA show review by Fishing World Magazine at: