U.S. Reel Joins PAA as Associate Sponsor
BENTON, Ky. (May 24, 2010) – U.S. Reel has joined the Professional Anglers
Association as an Associate Sponsor of the 2010 PAA Bass Pro Shops
Tournament Series presented by Carrot Stix, as well as the organization and
its Affinity Partner Program.
Based in St. Louis, U.S. Reel produces three SuperCaster spinning reel
models featuring a wide spool design and four SuperCaster baitcasting reels
with the patent-pending Angled Bar Levelwind and Reverse Rotation Spool.
Designs on both reels assist anglers with casting distance while reducing
line twist and backlash.
U.S. Reel will be featured at PAA events, in television coverage and at the
PAA Bass Pro Shops Tournament Series presented by Carrot Stix throughout the
season. The first of four Tournament Series events is July 8-10 on Cherokee
Lake in Morristown, Tenn.
“We believe the PAA is an up-and-coming organization and the opportunity is
great for us,” said Jack Pieschl with U.S. Reel. “We’re eager to get out and
see what we can do together. We’re a small, young company and believe there
is a huge opportunity to grow with the organization.”
The lineup of U.S. Reel spinning reels includes the SX, SL and X series,
prominently featuring the wide spool design, which aids in casting distance
while reducing line twist. Internal carbon fiber components reduce the
weight of the reels, as well. The SDS drag provides steady reliability and
In the baitcasting lineup, the SuperCaster 1000, 1000 Pro, Hibdon 800SX and
700X reels all feature the Angled Bar Levelwind, or ABLe, and reverse
rotation spool. The ABLe system eliminates the levelwind eye so line flies
off the spool straight and without friction. With the reverse rotation
spool, the pinion gear is moved to the inside of the main gear. This allows
the gears to maintain contact longer, resulting in a reversal of the spool’s
rotation and longer life with the gear system.
“The PAA is proud to be associated with U.S. Reel, a company with roots in
the heart of some of the nation’s best fishing,” said Danny Blandford, PAA
Program Director. “U.S. Reel has grown from Day 1 and continues to do so,
and the PAA looks forward to working with the company this season and
In addition to the sponsorship of the Tournament Series, U.S. Reel is also
offering a great retail program for PAA members through the enhanced PAA
Affinity Partner Program. Members can simply log in to the Members Site and
get special Members-Only pricing on the innovative SuperCaster reels.
“In many cases they can save more than the price of their PAA membership
with only one reel purchase,” Blandford said. “That’s a great buy for them
and adds tremendous value to being a PAA member.”
U.S. Reel signed championship anglers Guido and Dion Hibdon of Missouri
along with Jimmy Houston of Oklahoma in 2009. No strangers to quality
equipment after decades of tournament and recreational fishing, the Hibdons
and Houston have added their input.
“It’s made all the difference in the world with their names, and their
brands are second to none,” Pieschl said. “The recognition is hard to come
by when you’re starting out, so the association with these guys is solid.
The credibility issue is big.
“The Hibdons have stayed with their sponsors for years because once they
find a brand they’re satisfied or happy with, they stay there,” he added.
“Jimmy has decades with his companies and brings an audience that is second
to none and huge for U.S. Reel. The brand recognition and name has gone
through the roof.”
For more information about U.S. Reel, visit www.usreel.com
About the PAA: The Professional Anglers Association is a non-profit
organization that gives professional anglers a unified voice in order to aid
in the growth of the sport of professional bass fishing. The PAA also aims
to administer educational programs to the average angler, to increase
enjoyment of the sport, and to embrace sound conservation practices to
further the future of the sport. Web: www.fishpaa.com
PAA Communications Director