When it comes to bass fishing lures that consistently produce, Bill Lewis stands at the top of the list. From lipless crankbaits to crankbaits and topwater lures, Bill Lewis builds proven baits designed to catch bass in every season and water condition.
Original Rat-L-Trap: The Legendary Lipless Crankbait

The Original Rat-L-Trap is one of the most iconic lipless crankbaits for bass fishing ever created. Known for its distinct baitfish-in-distress sound, the Rat-L-Trap excels when bass are feeding aggressively or need to be triggered into striking. Whether ripped through grass, burned across flats, or yo-yoed in cold water, this lure remains a must-have for anglers targeting reaction bites.
Hammer Trap: Aggressive Action, Maximum Sound

For anglers looking to cover water fast, the Hammer Trap delivers. Built with aggressive hammering action and Tri-Tone sound chambers, this lipless crankbait is designed to call fish from a distance and trigger violent reaction strikes. It’s an ideal choice when bass are active and keyed in on loud, fast-moving baits.
New Bill Lewis Lures Built for Modern Bass Fishing

Bill Lewis continues to innovate with new bass lures designed for today’s conditions. Fresh releases like the Hammer Flat Crankbait and Knockin’ Hammer Trap expand the lineup with refined actions and sound profiles, giving anglers more tools to match changing pressure levels, water clarity, and seasonal patterns.
Confidence on the Water Starts with the Right Lure
From classic lipless crankbaits to new-school crankbaits and topwater options, Bill Lewis fishing lures are built to perform. No matter the season, depth, or technique, there’s a Bill Lewis bait designed to help you catch more bass. Tie one on and hit the water with confidence this season.


























