Product Reviews
Playing the Short Game
EverGreen’s new JxJ Minnow threads the needle when it comes to pinpointing particularly persnickety predators
FOOTHILL RANCH, CA (Ju...
Meticulous Minnow Bait
Sensational Ever Green series adds two new smaller sizes: Last Ace 45 and Last Ace 75 minnow baits
FOOTHILL RANCH, CA (June 20, 2025...
SLINGZ Seascapes Sunglasses: Built for the Bite and Beyond
As bass anglers, we spend our days under the blaze of the sun, eyes locked on the water, scanning for structure, cover, and any flicker of moveme...
Your Everyday Workhorse
New 2025 TATULA TW 150 baitcaster masters multiple applications and is rife with DAIWA’s progressive reel technologies.
FOOTHILL RANCH, CA (March ...
“Circuit Vibe” | DEPS
The circuit board material generates ultra-high-pitch action and ultra-high responsiveness [deps] Circuit Vib Weight：1/4oz・3/8oz・1/2oz
Go beyon...
Elite Travel Series Now Available
DAIWA’s new ARDITO travel rod series includes a premium telescoping model that morphs into its own case and fits in your backpack or briefcas...
TATULA Spins Another Web
DAIWA’s new versatile TATULA SV100 – with the SV BOOST System – is now available at dealers nationwide.
FOOTHILL RANCH, CA (Decembe...
Purple Heart Homes is a National Non-Profit Organization
11/22/2024 Haslet, Texas Purple Heart Homes headquartered in Statesville, NC is coming to Texas to support and help our Veteran Communities ian a ...
EPIC Punch Skirt | Bobby Lane
When bass are feeding on bluegill a punch skirt added to your favorite soft plastic can make a huge difference. Try this the next time you are face...
Daiwa On Demand | Tatul SV TW 150
The SV control you know and love… now with more capacity for a wider range of baits and applications.
For more info visit: https://daiwa.us/produ...
Cuda Carbon Steel Hook Cutter
At 10.5" in length, the Cuda Hook Cutter will make short work of hooks lodged at any angle in your catch. The long handle construction of the cutte...
The 3DR-X Flat Heavy Minnow: A Hot New Hardbait Series For Each Phase Of Fall
Less sunlight daily, leaves are changing colors, and water temperatures progressively dropping…that means fall is upon us! Fall is the ti...
Daiwa on Demand: Baitcasting Reel Braking Setup
Setting up you new baitcasting reel for first cast success! Diawa offers the SV spool that virtually eliminates backlash! To begin, carefully follo...
NEW Topwater with EBS | Laker Howell
NEW Release from Livingstone Lures, the Plop Master adds EBS technology to an already proven design! Laker how shares a few features of this latest...
Successful Sinking
XBRAID’s new Sinking SS112 braid reduces live bait fatigue, keeps rigs on the bottom, cranks with authority, advances FFS techniques, and let...
Next Level BRAID!
Marc Mills from Daiwa USA introduced the new X Braid at the 2024 ICAST Show, here is a quick walkthrough of this next-level braid that's coming to ...
Product Review | Mad Max Popper
The MONSTERBASS Mad Max Popper is a premium topwater poper designed to attract aggressive strikes from hungry bass. Its unique design features a c...
Immaculate Design
DAIWA’s new artisan Smelthead DX is the first-of-its-kind saltwater grade underspin jig.FOOTHILL RANCH, CA (July 1, 2024) – The art world has famed...
