News
ROOTS REBORN
Zillion TW 150 The new Zillion TW 150, designed for use with heavier braids while increasing casting distance.
The new 150 size Zillion TW feature...
Bass Fishing Brief: Lake Erie Finale, Youth Championships and MORE!
July 23, 2026
The bass fishing world is moving quickly as July winds down, with championship events approaching, major points races taking shape an...
Bass Fishing Today: ICAST Aftershock, Northern Smallmouth and a Huge Weekend Ahead
July 22, 2026
The doors may have closed on ICAST 2026, but the bass fishing industry is showing no signs of slowing down.
New tackle continues to d...
Project T 2026 SUMMER EPISODE 2 TATULA MQ ELITE DEBUT 【Project T Vol.102】
Daiwa Raises the Bar with the New Tatula MQ Elite Spinning Reel
Daiwa has expanded its popular Tatula lineup with a spinning reel engineered for an...
Why GSM Dominated ICAST 2026
ICAST is packed with companies competing for attention. Every aisle is filled with new colors, redesigned packages, updated products and promises o...
TODAY IN BASS FISHING :Lake Champlain Takes Center Stage as Banks Shaw Chases Another Title
Lake Champlain is about to become the center of the professional bass fishing world.
The Tackle Warehouse Pro Circuit regular-season finale runs Ju...
Unbreakable Glass
Modern performance meets a vintage ultralight look and feel in DAIWA’s new Beam X rod series
FOOTHILL RANCH, CA (July 11, 2026) – DA...
Unveiling the Future: An Inside Look at Our Hottest New ICAST Baits
Get an exclusive first look at the hottest new bait releases from ICAST 2026! 🎣 In this episode of the Think Outside Podcast presented by Baits.com...
Yamamoto NEW UNI MAS RELEASE
When fish have seen it all, size and subtlety matter-and the Uni Mas delivers both. Expanding on the original Uni with a larger 20mm body, this bai...
ICAST 2026 Preview: GSM Outdoors Teases Innovative New Baits, Classic Revivals and the Next Big Trend
Every July, the fishing industry turns its attention to ICAST, where manufacturers unveil the products that will shape tackle boxes for the next se...
Teal Talks ‘Gravity Baits’ and Vexus® Buckles
Given the fact he makes a full-time living sourcing the latest and most innovative bass fishing lures from Japan to sell to American fishing tackle...
FAMILY HAS BECOME THE GREATEST BLESSING
If there's one thing Arey talks about more than fishing, it's his family. His wife Emily and their two daughters have become his greatest source of...
NEW PRODUCT! Bill Lewis Brush Crank ICAST LAUNCH
ICAST DEBUT! Meet the all-new Bill Lewis Brush Crank—the bait built to go where other crankbaits fear to tread.
With a diving depth of up to 16 fe...
2027 MLF BASS PRO TOUR SCHEDULE: EARLY PREDICTIONS
The 2027 Major League Fishing Bass Pro Tour schedule has officially been released, and on paper, it may be one of the most balanced lineups we've s...
Biggest Upgrade in OVER 50 Years
The curly-tail worm just got its biggest upgrade in over 50 years.
Meet the Ever Green Lucy Worm—a 3.2-inch finesse bait that takes a legendary des...
NEW RELEASE! Big Bite Baits 5.5 Nekorama with Drew Gill
The bait that changed the Neko game just got even more versatile. The new 5.5" Big Bite Nekorama, designed with MLF pro Drew Gill, delivers the sa...
Chad Frie Wins Skeet Reese Big Bass Battle
Chad Frie Wins Skeet Reese Big Bass Battle presented by Reese Fishing9.15-pound largemouth wins Ranger Boats / Mercury Marine Prize
9.15-pound lar...
Rich Craft Wins Brownlee
HUNTINGTON, Ore. – After zeroing out the weights for Championship Sunday, Rich Craft of Puyallup, Wash. sealed the victory with a five-fish limit o...
