News
2026 TATULA ELITE TW 100 P/F – PITCHING & FLIPPING
TATULA ELITE TW 100 P/F – THE INDUSTRY STANDARD REEL FOR PITCHING & FLIPPING Stealthy entry and accuracy at a distance are critical pieces of p...
DAIWA WITH A NEW PRODUCT LAUNCH 2026 RYOGA SV100 & 150 - 'HYPERDRIVE DESIGN'
2026 RYOGA 100SV / 150 Well-rounded High-Performance While externally stunning with its sleek brushed aluminum finish, the 26 Ryoga SV100 also spor...
2026 STEEZ SV LIGHT TW 100 (ULTIMATE CASTING DESIGN)
2026 STEEZ SV LIGHT TW 100-A New Style of Fishing Not Just a Technique Daiwa’s ULTIMATE CASTING DESIGN makes its debut within the Steez SV Light TW...
Project T 2026 Episode-4 TATULA ELITE TW 100 & TATULA ELITE TW P/F 100 DEBUT
Coming soon to a tackle shop near you!
Yo-Zuri 3DR-X Flat Crank: Flash That Triggers Bites
When bass are pressured or keying on smaller forage, subtle profile and maximum flash can make all the difference — and that’s exactly where the Yo...
One Lure, Multiple Big-Fish Applications
The Big Gizz isn’t just another oversized bait — it’s a multi-role weapon designed for anglers who want versatility without downsizing their profil...
The Evergreen WH-8 Crankbait Is One of Those Lures.
You won’t see it mentioned often in post-tournament interviews or broken down in viral tackle videos. But spend enough time around high-level angle...
BASS365 HOLIDAY PRODUCT FEATURE
BAJÍO PALOMETA PAL44J SUNGLASSES
Premium Performance • Holiday Gift Approved • Angler Built
HOLIDAY SPOTLIGHT: WHY THE PALOMETA PAL44J IS ...
IT ALL BEGAN IN 2006
Two decades of innovation. Countless trophies. Endless performance.
DAIWA is proud to celebrate the 20th Anniversary of STEEZ—a name synonymous wit...
Decorated Reel Notches Another Victory
DAIWA’s enriched freshwater/saltwater crossover Ballistic MQ LT voted Best Freshwater Reel at ICAST 2025
FOOTHILL RANCH, CA (July 24, 2025) – Earl...
Introducing the All‑New SCOOP Jighead
A Fresh Spin for Anglers
Buckeye Lures hits the mark again with the ALL-NEW SCOOP Jighead, showcased at iCast 2025. Legendary angler Tim Reneau tea...
Making a Strong Case for Protection
New D-VEC Reel Bag underscores DAIWA’s commitment to protecting and transporting your reels and other valuable gear
FOOTHILL RANCH, ...
Covering Your Bass…Again
Covering Your Bass…AgainDAIWA goes all out new 23 model lineup of 2025 TATULA cork handle bass rodsFOOTHILL RANCH, CA (March 21, 2025) – From skipp...
A New Warrior is Born
FOOTHILL RANCH, CA (January 21, 2025) – Hard to believe, but modern fishing was first introduced to braided line way back in 1970. Over the decades...
Elevating the Everyday Fishing Line
Unequaled XBRAID X8 8-strand braided fishing line sets the benchmark for multipurpose applications and multispecies fishing.
FOOTHI...
Introducing: Daiwa Tatula BF 70 Bait Finesse Reels
This reel is a masterpiece of engineering, designed to elevate your angling experience to new heights. At its core, the HYPERDRIVE DESIGN ensures m...
NEW Hammer Trap | Fletcher
The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the 3/16 Bill Lewis Hammer Trap is derived from incredible hammering ac...
Best Braid Ever Now Available
DAIWA partners with Japan’s XBRAID to bring the world’s finest braided fishing lines to the North American market.
Foothill Ranch, CA (August 26, 2...
