News
Decorated Reel Notches Another Victory
DAIWA’s enriched freshwater/saltwater crossover Ballistic MQ LT voted Best Freshwater Reel at ICAST 2025
FOOTHILL RANCH, CA (July 24, 2025) – Earl...
Brand New Pro Series!!!! (ICast 2025)
Introducing the brand new Yo-Zuri Pro Series – a premium lineup of hard baits built for serious anglers.
This series includes two jerkbait styles,...
Introducing the All‑New SCOOP Jighead
A Fresh Spin for Anglers
Buckeye Lures hits the mark again with the ALL-NEW SCOOP Jighead, showcased at iCast 2025. Legendary angler Tim Reneau tea...
Making a Strong Case for Protection
New D-VEC Reel Bag underscores DAIWA’s commitment to protecting and transporting your reels and other valuable gear
FOOTHILL RANCH, ...
Covering Your Bass…Again
Covering Your Bass…AgainDAIWA goes all out new 23 model lineup of 2025 TATULA cork handle bass rodsFOOTHILL RANCH, CA (March 21, 2025) – From skipp...
A New Warrior is Born
FOOTHILL RANCH, CA (January 21, 2025) – Hard to believe, but modern fishing was first introduced to braided line way back in 1970. Over the decades...
Elevating the Everyday Fishing Line
Unequaled XBRAID X8 8-strand braided fishing line sets the benchmark for multipurpose applications and multispecies fishing.
FOOTHI...
Introducing: Daiwa Tatula BF 70 Bait Finesse Reels
This reel is a masterpiece of engineering, designed to elevate your angling experience to new heights. At its core, the HYPERDRIVE DESIGN ensures m...
NEW Hammer Trap | Fletcher
The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the 3/16 Bill Lewis Hammer Trap is derived from incredible hammering ac...
Best Braid Ever Now Available
DAIWA partners with Japan’s XBRAID to bring the world’s finest braided fishing lines to the North American market.
Foothill Ranch, CA (August 26, 2...
Boost Your Power and Casting Distance
DAIWA’s new TATULA SV TW 150 features HYPERDRIVE DESIGN and SV technology to power your bass fishing while extending casting control and dist...
The KAGE Family Grows
DAIWA’s new multispecies KAGE LT engineered to be the lightest spinning reel in its class.
FOOTHILL RANCH, CA (July 24, 2024...
3DR X Flat Heavy Minnow
We are introducing a brand new bait in the 3DR-X series called the Flat Heavy Minnow. Designed for targeting trout and other freshwater gamefish in...
New 3DB Topwater Colors for 2024
Are you ready to take your fishing game to the next level? Get ready to meet the latest additions to our 3DB topwater lineup - Ghost Sexy Shad, Giz...
Hover Missile Launch, Classic Exclusives, And More
Salem, Va. – March 19, 2024 –Missile Baits is launching the new Hover Missile jig heads to capitalize on the red-hot mid-strolling technique for ca...
Trickledown Technology
Loaded with advancements, DAIWA’s new Regal LT offers extraordinary performance at a reasonable price.
FOOTHILL RANCH, CA (January 30, 2023) – “...
New Additions For 2024
Lot’s of breaking news coming out the GSM camp, we went live last night to get the detals. If you missed it youcab get caught up right here!
You c...
VXs20 Walk-Through
The Vexus® VXs20 delivers exceptional tournament performance in a slightly smaller profile. We’ve also incorporated several advancements in this ne...
