Product Reviews
Spotlight Minnow: Built to Get Bit
Forward Facing Sonar has changed bass fishing forever. Finding fish is no longer the hard part , getting them to commit is. That exact challenge is...
Do you SCOPE?
Daiwa Power-Scope Casting Rods – Featured on Bass365
Live sonar has completely reshaped modern bass fishing. Today’s anglers aren’t just fishing wa...
A Smarter Way to Fish, Navigate, and Enjoy the Water
The modern angler demands more from their boat electronics than ever before. Navigation, boat control, real-time information, and entertainment all...
Introducing the New Bill Lewis Hammer Flat Crankbait: Tight Action, Big Results
When a legendary baitmaker like Bill Lewis releases a new crankbait, anglers pay attention—and the all-new Hammer Flat Crankbait is no exception. B...
2025 TATULA X TW 100
Designed with the LC Concept MAGFORCE-Z Spool, the Tatula X TW 100 launches a wide range of lures with ease. Smooth, responsive, and built for angl...
Fall Topwater Secret from Lucky Craft
As water temperatures start to drop and baitfish migrate into the creeks, the fall topwater bite comes alive. And when it does, Lucky Craft’s KJ Pr...
The HINGE MINNOW is HERE!!
The Yamamoto Hinge Minnow, premium design from the brand that sets the standard in soft plastics. The ultimate rolling minnow is here.
With a join...
6 Month Review: Island Optics
An honest six-month review of sunglasses you need to try!
As someone who splits time between bass fishing tournaments and long days on construction...
Loudbuzz Buzzbait – The Topwater Lure That Brings the Noise
When it comes to topwater bass fishing, few baits create the kind of adrenaline rush that a buzzbait can. The sound, the commotion, the violent blo...
$99.99...and the Price is Firm
DAIWA’s new 2025 AIRD 80 baitcasting reel boasts impressive features, performance, and a sticker-price promise
FOOTHILL RANCH, CA (...
Brand New Pro Series!!!! (ICast 2025)
Introducing the brand new Yo-Zuri Pro Series – a premium lineup of hard baits built for serious anglers.
This series includes two jerkbait styles,...
Playing the Short Game
EverGreen’s new JxJ Minnow threads the needle when it comes to pinpointing particularly persnickety predators
FOOTHILL RANCH, CA (Ju...
Meticulous Minnow Bait
Sensational Ever Green series adds two new smaller sizes: Last Ace 45 and Last Ace 75 minnow baits
FOOTHILL RANCH, CA (June 20, 2025...
SLINGZ Seascapes Sunglasses: Built for the Bite and Beyond
As bass anglers, we spend our days under the blaze of the sun, eyes locked on the water, scanning for structure, cover, and any flicker of moveme...
Your Everyday Workhorse
New 2025 TATULA TW 150 baitcaster masters multiple applications and is rife with DAIWA’s progressive reel technologies.
FOOTHILL RANCH, CA (March ...
“Circuit Vibe” | DEPS
The circuit board material generates ultra-high-pitch action and ultra-high responsiveness [deps] Circuit Vib Weight：1/4oz・3/8oz・1/2oz
Go beyon...
Elite Travel Series Now Available
DAIWA’s new ARDITO travel rod series includes a premium telescoping model that morphs into its own case and fits in your backpack or briefcas...
TATULA Spins Another Web
DAIWA’s new versatile TATULA SV100 – with the SV BOOST System – is now available at dealers nationwide.
FOOTHILL RANCH, CA (Decembe...
