News
Why GSM Dominated ICAST 2026
ICAST is packed with companies competing for attention. Every aisle is filled with new colors, redesigned packages, updated products and promises o...
Unbreakable Glass
Modern performance meets a vintage ultralight look and feel in DAIWA’s new Beam X rod series
FOOTHILL RANCH, CA (July 11, 2026) – DA...
Unveiling the Future: An Inside Look at Our Hottest New ICAST Baits
Get an exclusive first look at the hottest new bait releases from ICAST 2026! 🎣 In this episode of the Think Outside Podcast presented by Baits.com...
The Dawn of a New Era in Fluorocarbon
Long a Japanese market secret, the premium, double-coated XBRAID OLLTOLOS FC brings its specialized stretch, extreme sensitivity, and mainline...
ICAST DEBUT! Bill Lewis Spit Stik with Brock Bila
Blurring the line between a classic popper and a walking bait, meet the new Bill Lewis Spit Stik! #icast2026 Built to spray water with each slash ...
Bobby Lane, Flooded Bushes, and Toyota Bonus Bucks
Few anglers departed northeast Oklahoma as fired up as Bobby Lane following Zenni Stage 6 on Grand Lake. While ideally Lane would have hauled home ...
Yamamoto NEW UNI MAS RELEASE
When fish have seen it all, size and subtlety matter-and the Uni Mas delivers both. Expanding on the original Uni with a larger 20mm body, this bai...
ICAST 2026 Preview: GSM Outdoors Teases Innovative New Baits, Classic Revivals and the Next Big Trend
Every July, the fishing industry turns its attention to ICAST, where manufacturers unveil the products that will shape tackle boxes for the next se...
Teal Talks ‘Gravity Baits’ and Vexus® Buckles
Given the fact he makes a full-time living sourcing the latest and most innovative bass fishing lures from Japan to sell to American fishing tackle...
FAMILY HAS BECOME THE GREATEST BLESSING
If there's one thing Arey talks about more than fishing, it's his family. His wife Emily and their two daughters have become his greatest source of...
NEW PRODUCT! Bill Lewis Brush Crank ICAST LAUNCH
ICAST DEBUT! Meet the all-new Bill Lewis Brush Crank—the bait built to go where other crankbaits fear to tread.
With a diving depth of up to 16 fe...
2027 MLF BASS PRO TOUR SCHEDULE: EARLY PREDICTIONS
The 2027 Major League Fishing Bass Pro Tour schedule has officially been released, and on paper, it may be one of the most balanced lineups we've s...
Biggest Upgrade in OVER 50 Years
The curly-tail worm just got its biggest upgrade in over 50 years.
Meet the Ever Green Lucy Worm—a 3.2-inch finesse bait that takes a legendary des...
NEW RELEASE! Big Bite Baits 5.5 Nekorama with Drew Gill
The bait that changed the Neko game just got even more versatile. The new 5.5" Big Bite Nekorama, designed with MLF pro Drew Gill, delivers the sa...
Chad Frie Wins Skeet Reese Big Bass Battle
Chad Frie Wins Skeet Reese Big Bass Battle presented by Reese Fishing9.15-pound largemouth wins Ranger Boats / Mercury Marine Prize
9.15-pound lar...
Rich Craft Wins Brownlee
HUNTINGTON, Ore. – After zeroing out the weights for Championship Sunday, Rich Craft of Puyallup, Wash. sealed the victory with a five-fish limit o...
FISCHER FOUND SOMETHING BIGGER THAN TOURNAMENT SUCCESS
Success can be a funny thing. For many anglers, reaching the top of a particular discipline would be enough. They'd settle into the comfort of fami...
Poche Puts Exclamation Point on MLF Toyota Series at the Potomac River
MARBURY, Md. (June 28, 2026) – Charles County, Maryland, and the Potomac River are a long ways from the shallow, off-the-grid hidey holes that Keit...
