The Squarebill That Changed Bass Fishing Forever: LC 1.5

In the world of bass fishing, few lures can claim to have rewritten the playbook. The LC Series is one of them. Known as the first high-quality plastic squarebill crankbait ever made, it revolutionized the way anglers fish heavy cover and rocky structure—becoming a mainstay in tackle boxes across the country.

From Balsa to Breakthrough

Before the LC Series, balsa wood was the gold standard for squarebill crankbaits. While balsa offered buoyancy and action, it came with a price: fragility. Wooden baits often cracked, chipped, or lost consistency after repeated abuse. The LC Series solved that problem. By pairing high-floating plastic construction with unmatched durability, Lucky Craft gave anglers the confidence to throw a squarebill into the roughest cover without worrying about breaking their lure.

Why the LC Series Reigns Supreme

The LC isn’t just durable it’s designed to perform in the toughest fishing scenarios:

  • Quiet Killer Presentation With its subtle approach, the LC shines when fish are heavily pressured and wary of louder lures.

  • Cover Mastery Whether it’s stumps, laydowns, riprap, bridge pilings, or grass lines, the LC Series deflects off cover with ease, creating bite-triggering action without getting hung up.

  • True-Running, Hard-Wobbling Action  Known for its consistent tracking and aggressive wobble, the LC drives bass wild whether burned through open water or fished methodically around structure.

  • Snag-Saving Buoyancy  Its ideal floatation allows it to back out of trouble and escape snags, keeping you fishing instead of retying.

  • Fast Dive, Bite-Sized Profile  The LC quickly reaches its target depth, and its compact body profile is irresistible to big bass hunting for an easy meal.

Realism That Seals the Deal

The LC Series isn’t just about function it’s about finish. With top-tier paint schemes, 3D gill plates, 3D eyes, and lifelike scale patterns, these crankbaits look as real as the forage they imitate. Add in razor-sharp hooks, and you’ve got a bait that’s tournament-ready straight out of the package.

The Squarebill Standard

Today, the LC Series has become the benchmark for squarebill crankbaits. Anglers trust it to produce where other lures fail especially in heavy, hard-bottom areas where big bass love to ambush prey. Whether you’re a weekend angler or a touring pro, the LC has proven itself as one of the most reliable tools for drawing out giants.

Get yours here!

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