Product Reviews
Daiwa J-Fluoro Samurai Fluorocarbon Line
Daiwa J-Fluoro Samurai Fluorocarbon Line gives anglers targeting panfish, trout, bass, and walleye a strong, abrasion-resistant fluorocarbon option...
Buckeye Buzzerk Buzzbait
The Buckeye Buzzerk Buzzbait is the ultimate topwater lure, engineered with input from professional anglers to deliver everything you need for expl...
The HINGE MINNOW is HERE!!
The Yamamoto Hinge Minnow, premium design from the brand that sets the standard in soft plastics. The ultimate rolling minnow is here.
With a join...
6 Month Review: Island Optics
An honest six-month review of sunglasses you need to try!
As someone who splits time between bass fishing tournaments and long days on construction...
Loudbuzz Buzzbait – The Topwater Lure That Brings the Noise
When it comes to topwater bass fishing, few baits create the kind of adrenaline rush that a buzzbait can. The sound, the commotion, the violent blo...
$99.99...and the Price is Firm
DAIWA’s new 2025 AIRD 80 baitcasting reel boasts impressive features, performance, and a sticker-price promise
FOOTHILL RANCH, CA (...
Brand New Pro Series!!!! (ICast 2025)
Introducing the brand new Yo-Zuri Pro Series – a premium lineup of hard baits built for serious anglers.
This series includes two jerkbait styles,...
Playing the Short Game
EverGreen’s new JxJ Minnow threads the needle when it comes to pinpointing particularly persnickety predators
FOOTHILL RANCH, CA (Ju...
Meticulous Minnow Bait
Sensational Ever Green series adds two new smaller sizes: Last Ace 45 and Last Ace 75 minnow baits
FOOTHILL RANCH, CA (June 20, 2025...
SLINGZ Seascapes Sunglasses: Built for the Bite and Beyond
As bass anglers, we spend our days under the blaze of the sun, eyes locked on the water, scanning for structure, cover, and any flicker of moveme...
Successful Sinking
XBRAID’s new Sinking SS112 braid reduces live bait fatigue, keeps rigs on the bottom, cranks with authority, advances FFS techniques, and let...
Vexus® AVX1880 / 1880c V2 Walk-Through
The new Vexus® AVX1880 and 1880c models incorporate our exclusive V2 Technology, featuring wider decks and precision-fit designs t...
