When a legendary baitmaker like Bill Lewis releases a new crankbait, anglers pay attention—and the all-new Hammer Flat Crankbait is no exception. Built on the proven success of the Hammer Trap series, this flat-sided crankbait brings a fresh edge to shallow- to mid-depth cranking with a design that’s all about tight action, precision, and consistency.
Flat-Sided Power Meets Modern Engineering
The Hammer Flat Crankbait draws its DNA from the popular Hammer Trap, known for its ability to call fish from distance with tight vibration and lifelike movement. Bill Lewis took what made that bait special and evolved it into a highly refined, cast-friendly crankbait that excels when fish are pressured or feeding on smaller forage.
Key to the Hammer Flat’s performance is its flat-sided body, which produces an ultra-tight wiggle—ideal for cold water, clear water, or anytime bass want a more subtle, high-frequency action.
Internal Transfer Weight for Serious Casting Distance
One of the standout features of the Hammer Flat is its internal transfer weight system. This smart piece of engineering shifts weight on the cast, helping the bait launch farther and track straighter. Whether you’re bomb-casting windblown points or reaching distant grass edges, this crankbait maximizes distance without sacrificing balance.
For anglers fishing from shore or needing long parallel casts on banks, this feature is a huge advantage.
Circuit Board Lip for High-Speed, Responsive Action
Borrowing design influence from the fan-favorite SB-57, the Hammer Flat incorporates a premium circuit board lip, lightweight, ultra-responsive, and perfect for crisp deflection. This lip design gives the bait:
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Faster start-up action
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Sharper, tighter vibration
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Improved sensitivity around cover
Whether ticking rock, gliding along wood, or deflecting off hard bottom, the circuit board lip helps the Hammer Flat stay true while still triggering reaction bites.
A Crankbait Built for Versatility
The Hammer Flat Crankbait shines in multiple scenarios:
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Cold Water: Tight action excels when bass are lethargic.
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Pressured Fish: Subtle vibration gets bit when wide-wallowing cranks turn bass off.
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Shallow Cover: The circuit board lip gives clean, controlled deflection.
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Finesse Cranking: A smaller profile and smooth vibration mimic real forage.
From river current to highland reservoirs to flatland lakes, this bait fits anywhere precise crankbait fishing is needed.
Why Anglers Will Love It
Bill Lewis built the Hammer Flat to deliver tournament-level performance right out of the package. With modern casting tech, proven action, and a premium lip, it’s a bait that bridges finesse and power in one tight-wiggling package.
Whether you’re a weekend cranker or a diehard tournament angler, the Hammer Flat Crankbait is designed to help you catch more fish when conditions get tough.
