Product Reviews
The Dawn of a New Era in Fluorocarbon
Long a Japanese market secret, the premium, double-coated XBRAID OLLTOLOS FC brings its specialized stretch, extreme sensitivity, and mainline...
ICAST DEBUT! Bill Lewis Spit Stik with Brock Bila
Blurring the line between a classic popper and a walking bait, meet the new Bill Lewis Spit Stik! #icast2026 Built to spray water with each slash ...
Daiwa Tatula X TW 100 Review: Premium Performance Without the Premium Price
Built to Do It All
When it comes to baitcasting reels, versatility matters. Anglers need a reel that can handle everything from skipping docks and ...
DAIWA: New High Visibility Warrior
DAIWA expands premium SAMURAI 8 Braid lineup with ultra-vibrant Ruby Pink
FOOTHILL RANCH, CA (May 19, 2026) – While modern fishing w...
Japan’s Premier Braid Dominates North American Finesse Craze
Distributed exclusively by DAIWA US, extreme low diameter XBRAID FINESSE X8 provides unrivaled sensitivity for the technical light-tackle movement
...
The Jig Head Everyone Will Copy
The all-new Buckeye Lures Elevate Jig Head is here.
Built to keep your swimbait tracking naturally while delivering the perfect balance and action...
Spotlight Minnow: Built to Get Bit
Forward Facing Sonar has changed bass fishing forever. Finding fish is no longer the hard part , getting them to commit is. That exact challenge is...
Do you SCOPE?
Daiwa Power-Scope Casting Rods – Featured on Bass365
Live sonar has completely reshaped modern bass fishing. Today’s anglers aren’t just fishing wa...
A Smarter Way to Fish, Navigate, and Enjoy the Water
The modern angler demands more from their boat electronics than ever before. Navigation, boat control, real-time information, and entertainment all...
Introducing the New Bill Lewis Hammer Flat Crankbait: Tight Action, Big Results
When a legendary baitmaker like Bill Lewis releases a new crankbait, anglers pay attention—and the all-new Hammer Flat Crankbait is no exception. B...
2025 TATULA X TW 100
Designed with the LC Concept MAGFORCE-Z Spool, the Tatula X TW 100 launches a wide range of lures with ease. Smooth, responsive, and built for angl...
Fall Topwater Secret from Lucky Craft
As water temperatures start to drop and baitfish migrate into the creeks, the fall topwater bite comes alive. And when it does, Lucky Craft’s KJ Pr...
The HINGE MINNOW is HERE!!
The Yamamoto Hinge Minnow, premium design from the brand that sets the standard in soft plastics. The ultimate rolling minnow is here.
With a join...
6 Month Review: Island Optics
An honest six-month review of sunglasses you need to try!
As someone who splits time between bass fishing tournaments and long days on construction...
Loudbuzz Buzzbait – The Topwater Lure That Brings the Noise
When it comes to topwater bass fishing, few baits create the kind of adrenaline rush that a buzzbait can. The sound, the commotion, the violent blo...
$99.99...and the Price is Firm
DAIWA’s new 2025 AIRD 80 baitcasting reel boasts impressive features, performance, and a sticker-price promise
FOOTHILL RANCH, CA (...
Brand New Pro Series!!!! (ICast 2025)
Introducing the brand new Yo-Zuri Pro Series – a premium lineup of hard baits built for serious anglers.
This series includes two jerkbait styles,...
Playing the Short Game
EverGreen’s new JxJ Minnow threads the needle when it comes to pinpointing particularly persnickety predators
FOOTHILL RANCH, CA (Ju...
