News
Jacob Proroznik's Best Smallmouth Bass Lure and Tactis
As warmer weather creeps into the Upper Midwest, anglers are hitting the water, eager to chase big smallmouth bass. The slower warmup in the northe...
Shallow Summertime Power Fishing with KVD
Kevin VanDam has made a pile of money and won a mantel full of trophies targeting bass offshore in the summertime, but this summer the G.O.A.T. urg...
Revolutionizing Bass Fishing
Revolutionizing Bass Fishing with Forward-Facing Sonar and Livingston Jerk Baits
Forward-facing sonar has transformed bass fishing, offering angle...
Top Baits for LiveScope
How Livingston Lures Are Engineered for Maximum Visibility on Forward Facing Sonar: The Difference is Clear. Best Lures for Livescope
Forward Faci...
Byron Velvick: Mastering Big Bait Bass Fishing
Byron Velvick has left an indelible mark on bass fishing with his expertise in big bait fishing. Renowned for his record-setting achievements and i...
Late-day Bite Pushes Cook Atop the Leaderboard in Bassmaster Elite at Lake Hartwell
Georgia's Drew Cook takes the Day 2 lead at the Whataburger Bassmaster Elite at Lake Hartwell in Anderson,
S.C., with a weight of 38-5.ANDERSON, ...
Shrunken by Request
FOOTHILL RANCH, CA (April 21, 2025) – On the heels of last year’s introduction of the Last Ace 128S, Ever Green comes to town with the slightly sma...
Aoki's Consistency and Decision Making are Keys for Win at Bassmaster Open at Kentucky Lake/Lake Barkley
PARIS, Tenn. — Nothing was certain on the final day of the St. Croix Bassmaster Open at Kentucky Lake/Lake Barkley presented by SEVIIN.
But this mu...
LeBrun Sets the Pace at MLF Bass Pro Tour Stage 1 Presented by Power-Pole at Lake Conroe
Louisiana pro advances directly to Championship Sunday with two-day total of 60 bass weighing 135-2, 2nd through 20th advance to Saturday’s Knockou...
3DB Pencil Tips | Best Topwater Fishing fo the Year!
During the fall, the topwater bite can be the best of the year. Bassmaster Pro Elite Brandon Card shares his go-to and a couple tips on how to fish...
How to "Walk the Dog" with Yo-Zuri Topwaters!
In this video we talk about you can get your pencil style bait to "Walk the Dog". There are certain tips and tricks that can make your bait have th...
EPIC Finesse Jig | Becker | Fall
The leaves are starting to change and the bass will be changing too! It's time to pick up a jig and go to work, Rock and rock transitions will hold...
Keep It Simple | 3 Reels you NEED!
Are you struggling to choose the right fishing reel for your next angling adventure? Look no further! MLF Pro Brent Ehrler has the solution to simp...
Jig Tip | Clifford Pirch
Here is a quick tip for summer jig fishing from Elite pro Clifford Pirch shares a few tips that will put a few more fish in your boat!
Big Bite Ra...
The Fall Transition
Even though you can’t always feel a major change, the summer to fall transition is coming. The nights and mornings are getting cooler, a...
Best Braid Ever Now Available
DAIWA partners with Japan’s XBRAID to bring the world’s finest braided fishing lines to the North American market.
Foothill Ranch, CA (August 26, 2...
FFS Concept at Lake Guntersville
Lucky Craft Pro Andrew Loberg introduces the latest FFS offering from Lucky Craft! checkout these two new jerkbaits that will give you an advantage...
The King Of Live Sonar Lures??
With the inevitable popularity of forward facing sonar we are seeing many companies introduce FFS specific lures to give the angler the best return...
